Editorial Standards & Author Profile: Jenny Gregg

Jenny Gregg is the Co-Founder and Principal Author at Kynzo, where she leads research on account-based social selling, LinkedIn feed algorithm mechanics, and CRM enablement for recruitment agencies. With over a decade of hands-on experience across executive search, billing desk enablement, and recruitment business development, her work focuses on helping agency consultants eliminate transactional cold calling in favor of high-trust, consultative client partnerships.

Throughout her career advising boutique search firms and high-growth staffing enterprises, Jenny recognized that legacy outbound tactics (cold InMails and switchboard calling) were generating plummeting reply rates below 3%, while 360 recruiters were wasting up to 45 minutes every morning scrolling unfiltered LinkedIn feeds.

At Kynzo, Jenny architects the proprietary A-A-O (Acknowledge • Add Perspective • Open Loop) commenting framework, 20+ calibrated tone engines, and direct bi-directional synchronization with JobAdder, Recruit CRM, ATZ CRM, and Bullhorn—ensuring every published insight maps directly to verified desk economics.